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Jargon Watch: Microworkers

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If you’ve been around for a reasonable amount of time in marketing and PR agencyside you are likely to have looked at websites like Amazon Mechanical Turk, Elance, or Tongal to farm out tasks in bite-sized chunks of work or tap into surplus abilities in the general population. A sort of moving production line for the 21st-century knowledge factory. BusinessWeek describes the people on the line as ‘microworkers‘.