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Jargon Watch: Microworkers

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If you’ve been around for a reasonable amount of time in marketing and PR agencyside you are likely to have looked at websites like Amazon Mechanical Turk, Elance, Freelancer.com or Tongal to farm out tasks in bite-sized chunks of work or tap into surplus abilities in the general population. A sort of moving production line for the 21st-century knowledge factory. BusinessWeek describes the people on the line as ‘microworkers‘.