Social media measurement | 网络营销测量

The IAB have tapped up some of the great and the good of the social media industry to look carefully at social media measurement, you can find the site here: IAB social site. As attendees of Will McInnesMeasurementCamp would expect there is no silver bullet, but then there never has been with a lot of marketing disciplines anyway.

Instead they have provided a collection of smart questions to shape the thinking right at the beginning of a campaign so that measurement can be baked in.