The folly of technology co-marketing budgets

Reading Time: < 1 minute One the the things I used to hate about technology marketing is that it was so predictable with speeds, feeds, a price and with an inane marketing line that actually means nothing and doesn’t give the consumer a compelling reason to purchase the product in the first place. Whilst it might be the post-PC era,… Continue reading The folly of technology co-marketing budgets

Selling China to the world

Reading Time: < 1 minute An advert was commissioned by the Chinese government from a Shanghai-based agency to promote China in advance of President Hu’s visit to the US. The problem was that the video didn’t resonate all that well with western audience;  maybe it was the agency, maybe it was the brief or maybe it was time constraints and… Continue reading Selling China to the world