Trends: vacuity, and getting value from them | 趋势研究

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An old but interesting video that talks about trend reports and making sense of them whilst challenging some of the crap that is put out there and getting trend report customers to become less lazy. The video is on Vimeo which I know some people have a problem seeing.

I love the way Brian Eno’s Oblique Strategies gets a mention in this presentation. I love them and keep my set at home within easy reach of the laptop.