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艺术与设计 | design | 예술과 디자인 铭记 | branding | 브랜드 마케팅

Product truths: Red Wing Shoe Company

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I loved the way this video was made of the SB Foot Tanning Company which is owned by, and provides leather for, Red Wing boots. The video pulls out the product truths of Red Wing boots:

  • Heritage and expertise
  • Attention to detail
  • Quality

Its not based on spin or messaging, the PR is ‘baked in’ to the product.