Categories
商业 | business | 상업 在线 | online | 온라인으로 消费者行为 | consumer behaviour | 소비자 행동

Demographics of social commerce

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Given the amount of press releases I receive about coupon sites for the past few months. I thought there would be an interest amongst the PR community in some work that Experian has done highlighting demographic clusters and their social commerce preferences. This should be handy insight for the few pitches that are currently going on in this space.

Archived from blog posts I wrote for PR Week