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市场营销 | marketing | 마케팅

KLM party in the sky

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Sometimes serendipity or fate delivers the best social media ideas. KLM were responsible for the KLM Surprise campaign at the end of last year which had a site with an unmoderated Twitter stream.

However, through the accident of scheduling a new route to Miami and a decent bit of customer service, KLM managed to use Twitter for good this time around. They got Dutch dance music fans to sign up to a launch flight a week earlier to allow them to get to the Miami Ultra music festival and got a bucket load of goodwill and great publicity material out of it.