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传播媒体 | media | 미디어 商业 | business | 상업 市场营销 | marketing | 마케팅

B2B PR in a world of declining trade media?

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If you don’t read anything else this morning because the bank holiday’s crop of media is too much at least read this Guardian article examining the state of trade media. The question that needs to be asked is what is the health of B2B PR in the face of declining opportunities for media relations hits?

Archived from blog posts I wrote for PR Week