Design maketh the brand | 设计的重要品牌

Reading Time: < 1 minute Saleforce.com is a company that I have a lot of respect for. They believed in cloud computing and the web back when software as a service (SaaS) providers were called application service providers (ASPs). They have weathered the consolidation of enterprise software providers and championed enterprise 2.0. I was looking at the front of the… Continue reading Design maketh the brand | 设计的重要品牌

Product truths: Red Wing Shoe Company

Reading Time: < 1 minute I loved the way this video was made of the SB Foot Tanning Company which is owned by, and provides leather for, Red Wing boots. The video pulls out the product truths of Red Wing boots: Heritage and expertise Attention to detail Quality Its not based on spin or messaging, the PR is ‘baked in’… Continue reading Product truths: Red Wing Shoe Company