Fanny Wangs, Made in China and the brand gap

Fanny Wangs are the latest trendy headphones to come on the market going up against the Beats headsets put out by cable company Monster. The unique selling point of these headphones is a wishbone shaped stereo jack that allows a friend to plug their headphones into the same music source that you are listening to. The company has made good use of social media to try and make their brand pop as fast as possible. The video that really caught my eye was an interview with ‘TC’; a headphone engineer who worked on the new brand’s signature product. I suspect that TC works at the Chinese ODM used by Fanny Wang, which is a huge leap forward in the dialogue from the suicides that Apple at contend with at Foxconn. This is a positive leap forward for the ‘Made in China’ brand.

A second aspect of things is marketing gap that Beats and Fanny Wang have managed to exploit: the perception gap around premium headphones.  Its not that there a lack of headphones on the market, or that the headphones on the market aren’t any good. But brands like Sennheiser and my favourite: Beyerdynamic are missing a trick. Brand investment and a more proactive social media brand maybe the top-up required.