JWT came up with a way of describing the need that many people now feel to stay connected as they are concerned that they could be missing out on something their peers are doing. You can see it all around you from people paying more attention to their mobile phone than their surroundings in a pub. To the holiday snaps with Mum on the BlackBerry in the background.
JWT believes that it is one of the drivers behind the uptake in social software. Interestingly, despite women being the more social gender, it is men who feel the most angst due to FOMO.