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The differences between branding in the west and in China | 品牌在中国

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Really interesting presentation on why marketing and advertising is different between China and the west.

14 Brand Considerations for Advertising in China

View more presentations from Dr Matt McDougall
Published May 30, 2011
Categorized as 中国 | china | 중국, 铭记 | branding | 브랜드 마케팅

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