Nokia: in transition

Nokia are apparently looking at a brand re-positioning to presumably aid in the consumer acceptance of its future Windows handsets. I hope that it’s better than its product placement in the Transformers 3 film. In the meantime, the company seems to be trying to shore up it’s declining sales of Symbian handsets with offers like this:
Beggin'
Smacks a bit of desperation? This comes on top of recent notable handset discounts.