Stuart Bruce pointed me in the direction of the sorry advertisement from News International signed by Rupert Murdoch. There are a number of things interesting about this:
- It’s from Rupert rather than James Murdoch. Rupert seems to have inserted himself to draw some of the potential ire from James – who is tipped as a frontrunner to head up News Corporation in the future
- It seems to be the first step in a plan that News Corporation | News International is putting in place to rehabilitate itself
Rupert Murdoch ‘sorry’ ad
Loath as I am to paraphrase Winston Churchill: this isn’t the beginning of the end for News International; but the end of the beginning and I will be interested to see where they take this next.