Interesting presentation by Ogilvy on f-commerce. It has some great data about the market opportunity for e-commerce in Asia.
A couple of thoughts on the presentation. Firstly, you may not realise it by looking at the slides but commerce was happening on Japanese social network Mixi and Korean network Cyworld before Facebook. Secondly, social commerce depends a lot on the context of the product or service purchase, it isn’t a universal opportunity.