Borders US: staying classy in the face of administration

In the past decade Borders went from opening up book superstores across the UK, following on from its rollout throughout the US to liquidation in the US after store closures. Border US sent out this email to customers that I got hold of via the Consumerist.
Classy Borders email
The email was designed to provide information on their liquidation sale, redemption of vouchers and loyalty scheme rewards; but they took the appoint to thank customers for their business which kept things classy. Having worked on a number of clients going through bankruptcy and there are so many things to do in terms of informing stakeholders that is easy to forget to keep it classy. Borders US deserves credit for managing to achieve this.

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