I really like this presentation by JDA Software’s Cindy Kim which is a combination of history lesson and her experience driving social media case studies in a business-to-business environment.
Follow her on Twitter here.
2 Replies to “JDA Software’s Cindy Kim talks about changing B2B PR and social media”
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Thanks Ged for sharing my presentation and video on your site. It was a pleasure to be invited by Businesswire to speak on this topic. Would love to get your readers’ feedback on how they are integrating social with PR. Thanks again.
Hi Cindy,
Thanks for stopping by and thanks for putting up great content. I look forward to seeing what others have to say too. I think that things are a bit different in Europe in terms of market dynamics, market opportunities and marketing resources deployed here.
In a market comparable to the size of the US, you may have 14 languages: which require separate marketing programmes addressing different types of businesses, different types of business structures and different levels of IT knowledge maturity. All of this means that generally social media approaches aren’t as well resourced and may occur on a haphazard basis.