China innovation | 中国的创新

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China innovation – interesting presentation on Slideshare by Benjamin Joffe of +8 Star about how digital innovation has evolved in China and why this historically has been at odds with western perceptions of innovation.

It also shows the fallacy in innovation being a sustainable differentiator for western brands as Chinese brands take products and services in new exciting directions.Whilst the Chinese government will always game things towards the home side, China’s own companies are no slouches when it comes to innovation.