Categories
创造力 | innovation | 독창성 思想 | ideas | 생각 艺术与设计 | design | 예술과 디자인 铭记 | branding | 브랜드 마케팅

Pizza Express: use and reuse in design | 在设计的使用和重用

Reading Time: < 1 minute

I had lunch at Pizza Express the other week and noticed that the cutlery were kept on the table in a branded can. At first I thought that the can was specially for that purpose and to convey the brand message.
Pizza Express presentation
I passed another Pizza Express restaurant the other day and noticed that they were selling the pizza sauce in the same tins with the same visually attractive design. It is extremely impressive that the packaging design was sufficiently good that the empty tins could be reused in this way.