State of the Apple

A really interesting question and answer session with developers from 1997 which sheds more light on Steve Jobs thinking about Apple. His comments on marketing the Newton and Mac clones are much more nuanced than one would have been led to believe reading the coverage and it is a shame that the candour shown in the video wasn’t seen more widely, more often.

  • Clones were about volume-based pricing that better reflected Apple’s investment
  • People didn’t want PDAs they want always-on email devices
  • Java was a better application wrapper than OpenDoc


Video is on YouTube so may not be able to be watched by everyone.