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传播媒体 | media | 미디어 思想 | ideas | 생각

Brooke Gladstone on how people interact with the media

Reading Time: < 1 minute

Interesting talk by Brooke Gladstone on the modern media landscape

Key outtakes

  • Objectivity is distorted – people tend to consume content created by people that have a similar viewpoint to them. There is a lack of respect for facts in modern US media. Passion was taken out of the media during the cold war by early TV news like Walter Cronkite to add gravitas
  • Innovation in platforms – new platforms engender panic (often unjustified)
  • Information overload – has been with us as long as we’ve had printed content, what we have is filter failure – people don’t know how to find what they want
  • Google’s behavioural-based algorithm reduces serendipity
  • Consumers need to be more responsible for their media consumption

The video is hosted on YouTube so may be not visible to all readers.