Jargon watch: product spam

Fast Company had an article on how some consumer electronics field a raft of different SKUs (stock-keeping units) with little or no differentiation apart from colours or minor design details. It makes consumer decisions difficult as it’s hard to choose one product over another and its inefficient as it promotes constant churn in a company’s product line-up.

The best examples of this would be the likes of Sony or Hewlett-Packard (HP). Think about the raft of laptops that HP has compared to Apple’s line-up. Fast Company called this plethora of different but similar products product spam.

More information
Product spam is out of control and must be stopped | Fast Company