Categories
在线 | online | 온라인으로 媒体与艺术 | culture | 미디어와 예술 铭记 | branding | 브랜드 마케팅

End of an icon | 图标结束

Reading Time: < 1 minute

The Yahoo! sign on the freeway heading eastward on the Bay Bridge in San Francisco is as much a part of the Bay Area and Silicon Valley internet industry as the Hollywood sign is the move industry. It originally went up in 1999 and the less charitable describe it as a relic of dot com hubris.
Thanksgiving 2009
According to the San Francisco Chronicle, Clear Channel took the sign down. Some have said that this was symbolic of Yahoo!’s decline.

It will certainly have a psychological impact. The board design featured on a wide range of Yahoo! merchandise in the corporate store from vinyl stickers to t-shirts and fridge magnets that decorated employee cubicles. It’s position and mid-century modern design echoed Yahoo!’s brand personality attributes:

  • Human
  • Fun
  • Irreverent
  • Simple
  • Modern
  • Approachable
  • Trustworthy
  • Striving

I hope that the sign isn’t symbolic of a Yahoo! in terminal decline, but I do think that it’s the sign of a corporation that needs all the help it can get.