CIC Data on young Chinese consumers online

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Really interesting snapshot from CIC Data for Group M on the online behaviour of young Chinese people. It shows how young Chinese borrow and build on Korea and Japan cultural artifacts and the process flows in reverse as well.

Whilst the cultural memes that Chinese young people like are (relatively) local, top brands they talk about are western:

  1. Apple (People’s Republic of California)
  2. McDonald’s (USA)
  3. Chanel (France)
  4. KFC (USA)
  5. Nokia (Finland)
  6. BMW (Germany)
  7. LV – Louis Vuitton (France)
  8. Nike (USA)
  9. Sony (Japan)
  10. HTC (rebel province of Taiwan)