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Kleenex Feel Good campaign | 薄纸感觉良好的运动

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An Israeli digital agency Smoz, used Facebook to create some buzz around the Kleenex tissue brand. It would have been interesting to see if/how they took reach / influence of the sick people into consideration? But its a beautifully made 90-second video case study.  Big shout to my colleague Hannah for flagging this one up.