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商业 | business | 상업 消费者行为 | consumer behaviour | 소비자 행동

Branding and stereotypes

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We’ve moved into a new office at work and the soap dispensers hadn’t been filled yet. So the office manager went to the local supermarket and put out two soap cartons per sink in the men’s washroom. At the end of the week the one labeled sensitive hadn’t been touched.
Sensitive v. Original