One of the frustrations of the mobile PR person is having to deal with different building’s wi-fi networks: be it at a client or in your favourite global chain of identikit coffee shops, wi-fi requires a lot of account juggling in order to be productive. This could all be a thing of the past, just like quaint tales of faxing press releases out if the Wi-Fi Alliance gets wide acceptance of it’s Passpoint technology.
In simple terms it allows access on different networks as easily as the SIM card in a mobile phone on cellular networks. Though I am sure that someone will come along and charge outrageous roaming wi-fi charges a la your average business hotel.
Archived from the blog that I used to write at PR Week.