I like: Superdrug Beautycard

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I have a soft spot for Superdrug because of its ownership by the AS Watson chain  of drug stores popular in Hong Kong. Whilst Superdrug hasn’t managed to get the Watson’s ethos of customer service and better range of products the brand still seems to have picked up a number of smarts.
Nice idea
Their Beauty Card which is designed to head-to-head with Boots loyalty card is a case in point. The mechanism and action of the card is meh – Tesco with the Clubcard have been their for years. Superdrug did manage to innovate with the front of the card however, changing much of the service into a passable mirror meaning the card becomes a must-have accessory for many of its customers – which is bound to improve usage and the quality of data that Superdrug collects.