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The Future of Television by Mindshare

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Media buying agency Mindshare have pulled together an interesting whitepaper about the future of television.

Future of TV_Mindshare

View more presentations from Mindshare

Interesting outtakes:

  • Linear viewing of content will be resilient, despite the interactive and gamify everything visions the more traditional storytelling of TV still has legs – consumers don’t necessarily want to work for their entertainment
  • Media brand recognition is going to be important to get cut through in an exploding amount of media choice for TV viewing, by extension blockbuster programming will still be leading (whether this is self-serving predictions by traditional media buying teams is a matter for conjecture, but I think there is at least some truth in this – consumers like a common social object to talk about)

The document is on Slideshare so may not be visible to all readers.