A new opportunity for PR?

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comScore datamine has an interesting post that highlighted a study showing that just over 70 per cent of advertising placement in the study was adjacent to brand inappropriate content. Is there are new argument for PR as part of the media planning mix to better improve the impact of advertising placements. In the porous barrier between editorial and commercial in online media expect models and practices to change to the benefit of PR.

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Nearly 3 out of 4 Ad Campaigns Deliver Ads Adjacent to Brand Inappropriate Content – comScore datamine