I got this chart from a report into US consumers by Experian. The 2011 Digital Marketer: Benchmark and Trend Report looks at a wide range consumer usage patterns. One chart that really caught my eye was how the internet came to rival television amongst all generations. A second aspect was the way 18-34 year olds relied to a greater reliance on mobile connectivity than television.
It is remarkable to think how much the US has become a mobile country in the space of a decade. It used to be that the US was big in instant messaging and Europe was big in SMS – we are all mobile now.
Disclaimer: Experian is a client, though I only pulled up this data because I found it interesting, not because I was paid to. You’ve been warned.