Interesting presentation on how Ogilvy sees the web-of-no-web and the web-of-data netting out. One line I thought was particularly interesting; consumers will be offered incentives to join data up that will help life-tracking; the benefit to advertisers being a greater granularity in targeting and messaging.
Reading Time: < 1 minute
View more presentations from Ogilvy & Mather
The presentation is hosted on Slideshare, so some viewers may not be able to view it.