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在线 | online | 온라인으로 市场营销 | marketing | 마케팅 无孔不入技术 | web of no web | 보급 기술 铭记 | branding | 브랜드 마케팅

Ogilvy on the intersection of the web-of-no-web and the web-of-data

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Interesting presentation on how Ogilvy sees the web-of-no-web and the web-of-data netting out. One line I thought was particularly interesting; consumers will be offered incentives to join data up that will help life-tracking; the benefit to advertisers being a greater granularity in targeting and messaging.

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