Talks at Manchester Metropolitan University on digital marketing

I attended the Econsultancy Digiterati event at Manchester Metropolitan University on Thursday evening: Imran Farooq presented on how to implement digital marketing campaigns that need results fast. Some good insights on social advertising
Imran Farooq on digital marketing campaigns that deliver fast results
Philip Coen talked about big data. It was interesting to see how expert systems are used to sift through the data for particular business cases rather than a general purpose solution.
Philip Coen on big data / predictive web