Consumer privacy

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Comedian Bill Hicks accused marketers of knowing the price of everything and the value of nothing. Consumers behaviour online could be accused of not knowing the price or the value of the implicit and explicit information that they give away.

This is something to bear in mind when you use a mobile application or share information with Facebook; consumers don’t know the value of what they are giving up and that they could not put the genie back in the bottle.
You Are Not Safe Online
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