Activision’s customer service process on

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I went to’s Cloudforce event in London’s Excel Centre. transforms the enterprise technology space, but its marketing was a  distinctly old school technology marketing event which feels like it has some old-time religious revival fervour.

The demo that most impressed me was of Activision’s customer service, which was focused around a repository of customer information (which could be interrogated) to provide a seamless pragmatic multi-channel customer service response.

The power of being able to get product and business insight out of this data in addition to the customer service should not be under-estimated. This video is on YouTube so may not be available to all readers.