QRcodes in luxury marketing | 在奢侈品营销中的QR码

QRcodes give advertisers the opportunities to be creative in the ‘noise’ through minimising the data enclosed (for instance using a URL shortener) and careful positioning of the data within the square.
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Swiss luxury watch brand Jaeger LeCoultre uses some carefully placed watch components in their QRcode and the complexity of QRcodes to human eyes (rather like the visual complexity of a watch movement). It was a subtle understated modification of a QRcode that fitted right in with the brand.

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Want to build a creative QRcode? QArt Coder is a good place to start