Brand touch points

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I was talking at a client event about how a conversation in marketing relies on every single brand touch point, not just the social content spewed out on to the web by marketers.
Taxi bar - I thought this biscuit had gone to brand hell?
Afterwards, I was making myself a cup of tea (I know, I live a rock’n’roll lifestyle) before returning to the office and came across this closed circuit security camera warning from wallacespace. It was there not to prevent pilferage of Taxi biscuits (I didn’t realise that these were made beyond 1985), but to fulfil a legal obligation – you can’t be surveilled on these kind of video systems without disclosing via notices that you are in a CCTV area.
Even this touch point, which could have been covered by a sign from the Viking catalogue, incorporated the wallacespace brand ethos.