Five for Friday | 五日(星期五)

Reading Time: < 1 minute A bit later than usual as my right arm is out of action. I personally think Dolph Lundgren played the best Frank Castle back in 1989, but the plot was weak, Ray Stevenson had the physical presence but there was something missing. I wasn’t taken with Thomas Jane’s interpretation but this short unofficial film launched… Continue reading Five for Friday | 五日(星期五)

Tricia Wang’s LIFT presentation asks big questions about network theory

Reading Time: < 1 minute Tricia Wang’s presentation asks questions about trust, authority and the strengths of connections online. This is particularly interesting when one thinks about social media marketing and brands as institutions. Much of the ‘science’ in social media marketing fails because of the transcient contextual nature of trust that Wang outlines. Presentation is on YouTube so may… Continue reading Tricia Wang’s LIFT presentation asks big questions about network theory

Can Chinese brands scale?

Reading Time: 2 minutes Can Chinese brands scale is a question that seems to vex expert marketers. I have been reading an interesting book at the moment Tom Doctorow’s What Chinese Want: Culture, Communism and the Modern Chinese Consumer based on his experience working with J Walter Thompson in China. There is a lot of really great stuff in… Continue reading Can Chinese brands scale?