Oprah Time: What Chinese Want: Culture, Communism and the Modern Chinese Consumer by Tom Doctoroff

Doctoroff is advertising agency J Walter Thompson (JWT)’s man in China. He has been there since the mid-1990s and so has had the time and resources to try and make sense of Chinese culture and how it pertains to consumer behaviour.

Doctoroff provides a good introduction to Chinese culture and as a marketer I found some of the campaigns Doctoroff references really interesting. I read some of the reviews on Amazon and thought them a bit harsh. I would recommend What Chinese Want as a good informative read.