@tomiahonen on augmented reality

Interesting take on augmented reality and how it fits in the media spectrum. Ahonen’s assumption that mobile internet and internet are different goes against the development movement towards responsive site design and mobile-first web development.

Some interesting examples of augmented reality usage. I suspect that there two big challenges:

  • Advertising creative that isn’t sufficiently entertaining or useful
  • Battery life of the smartphone

Ahonen’s take on waves of media:

  1. Print
  2. Recordings
  3. Cinema
  4. Radio
  5. Television
  6. Internet
  7. Mobile
  8. Augmented reality – which is more of a mash-up of the other data overlaid on our world with probably some locative data thrown in for additional context