Disclosure: before I share BrandZ 2013 version of China’s top brands. BrandZ are part of WPP, as are Burson-Marsteller who I currently work for.
Anyway they’ve have done a deep dive into Chinese companies to come up with the BrandZ 2013 top-50 brands. There is a whole page of resources available which I recommend you take a leaf through. Why would you want to leaf through? If you are interested in China or companies that are likely to be future stars.
- While the Party might not be putting its brand out as front-and-centre as it once did SOEs (state owned enterprises) that dominate much of Chinese commerce
- Digital is still behind banking in terms of its break out moment; but that will change soon. Alibaba and Baidu are too much a part of a everyday life
- I was surprised at the lack of FMCG brands, mobile handset brands and media brands in the top ten
More China related content here.