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I like: Canon at London Fashion Week

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Canon did some nice activities at London Fashion week to highlight their brand and talk about the EOS M – which is their answer to the mirrorless cameras with interchangable lenses built around the micro four thirds standard.

The micro four thirds standard blurs the product differentiation between point-and-shoot cameras and entry-level digital SLR cameras.

Combining fashion bloggers with the passion of photography was a smart move; a nice PR campaign which I imagine involved a lot of work to achieve the high production values of the content.

More information
EOS M hands-on preview  | Digital Photography Review
Canon Celebrates the Power of Image in Fashion | Canon press room on RealWire