Jason Goldberg on e-commerce

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Jason is now known as the poster child e-commerce with Fab.com, in a prior role I had Jason as a client as he tried to transform recruiting in a similar way.

The video is on YouTube so may not be available to all readers.
Key points:

  • Globally, five percent of retail is now online
  • Move to e-commerce for emotional products is more about wow factor rather than price
  • Global love for great product design
  • Furniture, jewellery and art online have double and triple digit growth in sales
  • More than 50 per cent of Fab’s sales can be on mobile during a given day, aggregates out to 35-40 per cent overall
  • Consumers shop brands: product brands and retail brands. Expectation of online experience and product portfolio