Things that made my day this week:
My colleague Jackie shared video which was created a few years ago for Craftsman tools (think Black and Decker meets Stanley)
The newly launched Design My Samsonite campaign which seems like a simple, but smart way to move the discussion on about luggage for a non-premium, non-luxury brand
The Brian Blessed alarm clock for iPhone. A booming voice with classic Shakespearean quotes.
Apple’s retail experience has moved beyond a product experience to become central to modern-day culture, as shown by this spoof in an advert by Somersby Cider