Jonah Berger breaks down the factors into a number of areas that has its own acronym STEPPS:
- Social Currency – status by association
- Triggers – repetition and cues provide repeated opportunity to discuss
- Practical Value
Of course, just because you can list these things doesn’t mean that making things catch on is easy, but that’s a whole other series of blog posts for another time.
The video is on YouTube and may not be available to all readers.