Jonah Berger on why things catch on


Jonah Berger breaks down the factors into a number of areas that has its own acronym STEPPS:

  • Social Currency – status by association
  • Triggers – repetition and cues provide repeated opportunity to discuss
  • Emotion
  • Public
  • Practical Value
  • Stories

Of course, just because you can list these things doesn’t mean that making things catch on is easy, but that’s a whole other series of blog posts for another time.

The video is on YouTube and may not be available to all readers.