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市场营销 | marketing | 마케팅

Altimeter Group on social risk management

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I revisited this webinar that Altimeter Group as it reminded me of how attitudes to utilising online channels to communicate with stakeholders has changed. It used to be all about risk, then the dialogue went to to how.

Guarding the Social Gates: The Imperative for Social Media Risk Management from Altimeter Group Network on SlideShare

Different sectors resolved this bridge in different ways at different times. In the healthcare sector it was about narrowing down the opportunity for open-ended brand interaction.