Tencent’s WeChat is one of the smartest mobile messaging applications available and I really liked this guide to the platform for marketers. Its a short and sweet document but gives you a good grounding on the possibilities.
Mathew McDougall whose company Reach China wrote the guide is a go to author and consultant for Chinese platforms. He wrote the go to book on the Chinese online platform ecosystem, so you can be confident in the quality of this guide. More WeChat related content here.