Categories
初 | hygiene | 기본

Links of the day | 在网上找到

Reading Time: < 1 minute

Is it time for Microsoft to dump Xbox and Bing? | Computerworld Blogs – no.

TelecomTV | Video | Six minute guide: what SDN & NFV REALLY mean

Singapore to regulate Yahoo!, other online news sites | Reuters

1 in 5 shops in UK ‘could close by 2018’ – RTÉ News – Wales and North West will see biggest amount of closures

US entertainment industry to Congress: make it legal for us to deploy rootkits, spyware, ransomware and trojans to attack pirates! – Boing Boing – this is nuts

The Engagers: Vikki Chowney on Influencer Outreach – Traackr

Hidden iPhone Features – Business Insider

US, Japan, Korea Drive about 80% of Google Play’s Games Revenue

Categories
思想 | ideas | 생각 铭记 | branding | 브랜드 마케팅

Here’s to the crazy icons

Reading Time: < 1 minute

Is it just me or does Rolex’s Icons campaign feel very similar to Apple’s Think Different campaign?

Rolex

The tone of voice is a bit different to appeal to a different customer base and there is the Eames Office House of Cards-style video effect, but I couldn’t help feel that I had seen the prototype of this ad before:

Apple’s campaign from 1997.

It feels to me like the Apple ad with a sprinkling of Glengarry Glen Ross in the voiceover and as a Rolex wearer it made me a bit disappointed. Which is a shame because of the individual profiles of Andy Warhol and Elvis Presley are nicely put together visual vignettes (the voiceovers could do with a bit more substance).

The Rolex campaign seems to be primarily online, I am seeing a lot of banner ads that go through to the video on the Rolex site on the pre-article interstitial pages on Forbes that go through to a campaign mini-site on rolex.com.

Categories
初 | hygiene | 기본

Links of the day | 在网上找到

Reading Time: < 1 minute

Google Glass in 10 years: The view from dystopia | PandoDaily – all your cyberpunk fantasies belong to us via Nigel

Mr. China Goes To San Francisco | TechCrunch – PCH extending up the value chain to product design