The bridge of light is an interesting campaign for Samsung Life Insurance that turned a corporate sponsorship of a public black spot for suicides into a wider purpose driven campaign.
Measuring the bridge of light
Whilst the bridge of light campaign looks to have done very well in terms of talkability, it would be interesting to see how the client thought about, and measured return on investment.
The campaign was done by Korea’s biggest ad agency Cheil.
The video is on YouTube so may not be available in all areas. More related content here.