Google’s purge of products continues. Whilst the headlines were grabbed by Google Reader’s demise, another discrete change was going on over at Google Alerts. Google Alerts no longer supports providing alerts via RSS feeds, now the only choice is by email. For hard-pressed account teams pretty close to email bankruptcy its a pain. As an alternative PROs could do worse than give Mention a try. It would be reasonable to expect that Google will likely shut down FeedBurner at some point in the future.
Archived from blog posts I wrote for PR Week